One of the fastest and most efficient ways for a business to scale in 2024 is social media presence. According to Sprout Social, the total spend on social media advertising is estimated to reach $219.8 billion in 2024. Such numbers go on to show how businesses, brands, and organizations are shifting to digital marketing, a large part of which is social media marketing. However, social media marketing in Dubai is not as easy as making accounts on social media platforms and waiting for your target audience to notice. It requires following the latest marketing tactics that provide a global reach to your business, making it reach your target audience worldwide.
Before we get into the social media strategy for new business should implement in 2024, let’s delve into –
Importance Of Deploying These Marketing Tactics:
- Creates A Positive Reputation: 94% of business leaders agree that social media has an impact on reputation and brand loyalty. Hence, using the ideal social media strategy as marketing tactics can give your business a tag of identification and grow a positive repute over time owing to factors like transparency and honest reviews.
- Advertises Your Products And Services: The core of social media presence for any business or brand is to expand its consumer base. A commerce driven social media marketing strategy will help businesses make their products and services reach the ideal audience. Moreover, as per the 2023 Sprout Social Index, 68% of the consumers follow social media pages of brands and businesses to stay informed about new services or products.
- Improves Overall Presence: In today’s competitive scenario, it is imperative for brands to be omnipresent. This is where utilizing social media marketing Dubai techniques help the most. Since Google constantly acquires information about brands from social media platforms and accumulates them into search engine results, you can avail of a positive SERP (search engine result page) ranking with social media marketing.
- Develops Public Relations: Playing by social media strategy for new business correctly results in executing communication strategies with the public, making business leaders connect with the audience easily.
Dubai is the hub of multiple businesses and brands with praise-worthy social media presence. As per Global Media Insight, 99% (i.e. 10.14 million) of the UAE’s total population are internet users and 112.30% of the total population makes for social media users. Utilizing social media marketing tactics to build a brand and make your business reach a larger audience is one of the most useful marketing techniques in Dubai.
Prominent Tactics That Dubai Brands Should Implement in 2024
- Get Your Basics Right: Not having a definitive social media presence, webpage or a Google business profile will not get your business anywhere. Consumers like to know a business from every nook and corner. Hence, it is imperative to define the A-Z of your business, the audience you want to target, and establish the metrics you want to reach in a particular time.
Additionally, don’t confine your social media profiles to a particular theme like using a specific background or only posting on a particular day. It is important to keep changing what works and what doesn’t without going against the very basics.
- Influence The Audience With Influencers: Collaborating with social media influencers is one of the quickest ways to make your business or brand go viral. Since influencers already have a massive following it is easy for businesses to get noticed easily, especially when they advertise a particular product or service.
Such collaborations can result in increased website traffic, enhance brand visibility, and customer engagement along with high chances of going viral.
- Plan Your Content: While jumping to viral trends on social media might seem like the shortcut to reaching a global audience in a faster way, it doesn’t work for all brands and businesses. It is important to have a planned content strategy in place to ensure your content complies with the image and voice of your business.
We suggest you develop a content calendar that keeps the posts in check. Additionally, you can also schedule time when the posts should go out based on the timeline in which most users are active in Dubai.
- Using Analytics: It does feel nice when a reel reaches 1 million views or more and tracking analytics helps with the same. One of the parameters to determine if your content marketing strategy is working to your advantage is to track analytics and data. Analytics in social media include impressions, views, follower growth, engagement rate, shares, and the like.
Usually, social media platforms have their own analytics features, contrary to which you can invest in paid tools that track all the analytics from multiple platforms in a single place.
- Respond And Update: A key thumb rule for brands to flourish in Dubai is to respond to the queries customers post under their social media comment section or in their direct messages on a timely basis. And to update the target audience about lucrative deals via social media platforms.
Gone are the days when posters did the trick, hence it is time to combine the proven tactic of offering deals and discounts to customers and promoting the same on social media for mass reach. Additionally, customers love a brand that responds on a timely basis, hence hiring a dedicated team that makes you the brand that listens and responds with what the customer wants to hear.
Conclusion-
Get in touch with the pro social media marketing agency in Dubai right away and our professional team at Webteasor will work on your social media, helping you run one of the leading brands in Dubai.
Social media marketing tactics are just as volatile as social media trends, however the 5 tactics mentioned in this blog are constant. Using these basic yet effective techniques will make your brand scale in Dubai in 2024. With a surge in social media users and people who consider social media pages as the parameter for engaging with brands, it is imperative that brands work toward perfecting their social media presence with the right tactics.